This is Beyond Generation Y Millennials.
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understand The 21st Century
Workforce Culture
…and Customer.

Did you know that over 90% of "Business Experts"
and authors have NEVER OWNED A BUSINESS?!!!

What if you could enlist a former C-Level Executive
who has owned over 8 businesses and taken one
Public on NASDAQ in an IPO?

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Want to Sell Your Ideas To Millennials? Try Understanding Them First…




“Baby boomers were taught to shut up, listen, and follow the rules. Boomers had a need and desire to look busy to their bosses.” Said Brad Szollose – Author of Liquid Leadership, and a workforce performance strategist based in New York.

“Millennials are attuned to results and efficiency. When the task is done, they are not going to give the appearance of being busy. They want to find the best way to get something accomplished, and are not willing to blindly accept the way others did things in the past.”

Ian Altman: Forbes Contributor

Ian Altman :: Forbes Contributor I cover integrity-based sales and business development.

Forbes-LogoKaren has been running a successful company for more than 20 years. She knew what made her employees tick, and knew just which messages would capture the attention of her ideal customer. Over the past several years she noticed with more employees and customers coming from the Millennial Generation (also known as Generation Y), things have changed. What used to motivate her employees doesn’t seem to be working anymore. And, her customers now have different expectations. Karen commented that if she doesn’t figure out how to adapt, she could be in trouble. If this sounds familiar, you might be interested in how to sell your ideas to Millennials.


Who Are Millennials

Millennials are not a separate species. They are loosely defined as the generation that approached adulthood around the year 2000. They might be described as a bit irreverent, arrogant, and independent. They might not dress respectfully – the same terms that were used to describe baby boomers 30+ years ago. You can bury your head in the sand and hope that the Millennial Generation will start acting like the prior generation. That approach, however, didn’t work so well in the past, and is not going to work for this generation, either.
Just like any other generation, Millennials base their behavior on past experience and what influenced them while growing up. Prior generations would work in an industrial-age company for decades before retiring. The new generation is the offspring of those who were victims of downsized companies and eliminated pensions. Whereas the prior generation experienced the emergence of technology, the Millennials don’t remember the world without a tablet or smartphone. As Jay Baer of says, “The smartphone is a silly name. Anyone younger than me seems to use it for ANYTHING but a phone conversation.”

How Millennials Are Wired

If you want to sell your ideas to any audience, you need to understand how they think. I spoke with some of the most respected minds when it comes to Millennials to try and uncover how they are wired, and how to capture their hearts and minds.
“By 2017, Millennials will outspend baby boomers.” Said Jason Dorsey, Lead Millennials Researcher at the Center for Generational Kinetics. “Millennials are completely outcome driven. You can’t ask them to start at step one of a seven step process. They need to see the result. So, start at the end, and share how your steps help them reach the desired outcome. They are not tech-savvy. In fact, our generational research center discovered that Millennials are not tech savvy but tech-dependent. This is a huge distinction everyone from managers to marketers needs to know.”
“Because of technology, businesses are forced to evolve and adapt rapidly – Millennials do this well –“ Says Rayanne Thorn, – VP of Marketing for HR Technology company, Dovetail Software, and editor for intrepidHR. “They like to adapt and adopt, they have grown up with technology. Engage with them appropriately and organizations will reap the rewards…”
“Baby boomers were taught to shut up, listen, and follow the rules. Boomers had a need and desire to look busy to their bosses.” Said Brad Szollose – Author of Liquid Leadership, and a workforce performance strategist based in New York. “Millennials are attuned to results and efficiency. When the task is done, they are not going to give the appearance of being busy. They want to find the best way to get something accomplished, and are not willing to blindly accept the way others did things in the past.”
When it comes to brand loyalty, Szollose explains, “Whereas boomers were loyal to brands based on advertising, Millennials are attracted to brands who think and act like they do. If you are hip enough, Millennials are willing to pay more to be associated with you than with others.”



Brad Szollose get’s invited to sit with Dov Baron and talk about Brad’s book Liquid Leadership, getting Boomers to wake up, and what will happen when Millennials take over: Tune in and watch here, or go to iTunes. it’s the #1 Business Podcast in the United States!




Generation Cloud: How Online Gaming is Shaping New Tech Leaders

by Laurence Cruz

Raised on a steady diet of video games, Millennials approach work and technology in radically different ways from their Baby Boomer counterparts


Business advisor and Internet entrepreneur Brad Szollose remembers the career-changing moment he became fascinated in the Millennial generation. He and his wife were headed out to dinner and trying to get their 17-year-old nephew, Sebastian, to pull himself away from an online Rock Band game so he could join them.

In the verbal tug-of-war that ensued, Szollose, who co-founded the first Internet agency to go public in the mid-’90s, kept insisting Sebastian simply quit the game already. Sebastian, who was pounding wooden drumsticks on a drum kit of color-coded plastic sensors, kept making what initially sounded like excuses. He couldn’t quit. Why? Because he was in the middle of a song (“Tom Sawyer” by Rush; he was playing the part of drummer Neil Peart). Finally, Sebastian blurted out: “You don’t understand—the guitar player is some guy in France, and the bass player is this girl in Japan.”

A light went on in Szollose’s mind. For the first time in his life, he caught a glimpse into the brave new world of the Millennial gamer. Trained in virtualization and…





Brad Szollose: Changing The World One Millennial Entrepreneur At A Time

Creating-Genius-LOGOWhat do you do when your company experiences a 425 percent hyper-growth for five years in a row and expands from two business partners to four with over 60 employees and offices worldwide? The answer for successful entrepreneur Brad Szollose is this: help other smart companies realize their business potential and proper ways to handle how technology has impacted corporate culture in the Information Age.
Former C-level executive of a publicly traded company that went from entrepreneurial start-up to IPO in three years taking the first Dot Com Agency public in an IPO on NASDAQ. Szollose is also the #1 Bestselling and Award Winning Author of Liquid Leadership: From Woodstock to Wikipedia — Multigenerational Management Ideas That Are Changing the Way We Run Things.
With real life experience in the field on entrepreneurial advancement, Szollose looks to help those emerging into the corporate world with his experiences. He values education through experience to help create awareness of the changing ways businesses have to function.
“95 percent of business advisors, authors and professors have never owned a business,”
he said. “What you’re getting in those cases is textbook theory.”
By applying his knowledge of the entrepreneurial world, Szollose is working to prepare the current workforce for the changes needed to keep up a business and alter it to engage current and




Connecting With Bill Sobel:

An Interview with Brad Szollose

Nov 17, 2014 CMSWire

Brad Szollose is a lot of things: a serial entrepreneur, former C-Level executive of a public company, a business adviser, millennial expert and an award-winning business author. So he knows a few things about which he speaks — and this is what he wants businesses to know:

Flatten your hierarchies,
embrace innovation and stop expecting your employees to follow the rules, keep their mouths shut and listen. Those days are over, and they aren’t coming back.


Blue-Quote“The digital age requires a smarter worker. In today’s world, we make very sophisticated stuff that does not conform to simple rules. Responsibility, troubleshooting and decision-making have all moved to the frontline. This requires open-source style communication,” he said.

Bridging the Generational Chasm

As a web pioneer, Szollose co-founded K2 Design, one of the first online advertising shops and the first dot-com agency to go public on NASDAQ.
k2logoYou may remember the company: it picked up its first major assignment in March 1994 for Sierra Magazine‘s online edition. In August 1994, it was hired by NetMarket, which claimed to be the first company to conduct a secure transaction on the Internet. It also staged the first IBM versus Kasparov chess match, a landmark event in the then novel world of cybercasting.
Szollose’s management model received the Arthur Andersen Enterprise Award for…




Brad Szollose chosen for BHS Fall Speakers Series: How to Lead in The Digital Age.

This Wednesday, October 8th, 2014, I am inviting you to join me at the Frederik Meijer Gardens & Sculpture Park for The BHS Fall Speaker Series. I will be driving an open keynote session about #Millennials, and mainly, How To Lead in The Digital Age! Here is the poster below and the link for you to sign up. We are almost sold out, so get your tickets quickly:     BHS Fall Seminar - email



Kent Gustavson, PhD. Author, Speaker, Educator, MusicianBrad Szollose surfs above the wave of five #generations in the new 21st century workplace. He has comprehensive knowledge of the Silents, Boomers, and Xers, and offers invaluable insight into the Millennial-Wikipedia Generation.
[Brad’s] insight on neuroprogramming differences between culturally disparate groups is second to none, and while his book is ingenious, futuristic, daring, and ahead of its time, the logic of his rhetoric and arguments will allow all digital immigrants to chew their cud, and to come out with digested concepts and a challenging but exciting vision of the new universe.”
Kent Gustavson, PhD
Author, Speaker, Educator, Musician.
“We Are Alive” TEDx Keynote Speaker

More Testimonials



Mary Todd Peterson, CEO Medmarc“Dear Brad,
I am writing to thank you for your recent presentation at Medmarc’s annual broker meeting in Las Vegas. Your observations about generational behavioral styles and related values were enlightening and timely.
As you probably observed by looking at the meeting attendees, the insurance industry is “graying” and we need to attract and retain more Generation X, Y and Millennials to remain vibrant and relevant to our customers. Armed with a better understanding of how these groups think and what motivates them, we are far more likely to be successful.

Your observations and your book are invaluable to that understanding.

Thank you again for your contribution to our meeting…”
Mary Todd Peterson
President and CEO
Medmarc Insurance Group

More Testimonials




Liquid Leadership by Brad Szollose Made The List!!!

Blue-QuoteIn a world where Traditionalists, Baby Boomers, Gen X, and Millennials are thrown together and expected to work side by side in peace and harmony, the question becomes: “how can we leverage the power of this generational diversity to cultivate a climate of collaboration, creativity, and innovation?” Internet entrepreneur and keynote speaker Brad Szollose tells us how through humorous and insightful research and storytelling.”
Click here to read more…
Liquid Leadership by Brad Szollose makes the List! Top books on Innovation.A big thank you to Todd Cherches. And a thank to all the authors who made the list as well: Susan M. Weinschenk Ph.D., Dan Roam, Julie Dirksen, Sunni Brown, Adam Grant, Seth Godin, Bryan W. Mattimore, Garr Reynolds, Adam Bryant, Nancy Duarte, Noah Scalin, Kim Golombisky and Rebecca Hagen.
Not bad company;-)