The Short Story
Brad Szollose (pronounced zolis) is the award winning* author of Liquid Leadership: From Woodstock to Wikipedia- Multigenerational Management Ideas That Are Changing the Way We Run Things. ISBN-13: 978-1608320554
Over the past 15 years, Brad observed a startling change in corporate America; the latest generation of adult workers known as Generation Y grew up immersed in new technologies, such as multi-player video games, Speak & Spell, Internet Pen Pals and a computer in the home. Along with parents who viewed them as peers and a micromanaged activity list of karate classes and dance lessons. And now you expect them to sit in a cubicle for 8 hours a day? They can’t do it.
This 24/7 connected, early adopter to anything technologically driven has created a whole new divide, in which more and more young people are growing up as Digital Natives – comfortable using technology as their primary resource to do business – while the established older generation of Baby Boomers are struggling to use technology just to keep up. The sudden increase in Smart Phones, smaller laptops, texting as a form of communication, social networks and augmented reality are all being driven by Generation X, Generation Y and Millennial thinking (anyone born after 1977).
Will Baby Boomers stop being relevant
in the not too distant future?
Szollose studied this phenomenon and realized that everyone—business owners, executives, parents, school teachers and college professors —would be facing a whole new generation that they were incapable of communicating with. Each generation must be made aware of this “cultural” difference and adjust their management methods accordingly if they wish to succeed. The result of this research is Brad’s new book, Liquid Leadership: From Woodstock to Wikipedia – Multigenerational Management Ideas That Are Changing The Way We Run Things.
Are you ready to adjust your leadership style to the 21st Century?
* 2011 Axiom Business Book Awards silver medal winner in the leadership category.